The Best Multi-Channel Enterprise Ecommerce Platforms

One of the most popular activities online is selling all kinds of products and services. Read and discover the best multi-channel enterprise ecommerce platforms to use when selling online!
Every online website owner’s goal is to increase the sales and maximize the products, however, many of them are not really able to properly use multiple channels and achieve their goals. Don’t worry as we are here to help you out.
In this article, we will discuss the best multi-channel enterprise ecommerce platforms and encourage you to improve your online business and take it to the next level.
Multi-channel is a very popular business strategy used to interact with potential customers in various ways. There are different potential channels you could use, however, these 3 are the most commonly used in the ecommerce world – Social Media, Marketplaces, and Comparison Shopping Engines.
Did you know that an ecommerce site is not the only way to attract potential buyers and make sales? We will present you alternative channels and information that can help you improve your online business.
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➢ Social media:

Every new online business that has been recently launched is far more likely to discover new potential customers on social networks than on their own website or blog (we all know that at the very beginning, the websites and blogs have zero or low traffic). Today’s online customers like to get in touch with the companies by using social media platforms such as Facebook, directly from their smartphones. If your online store offers professional services, your customers are likely to recommend your brand to their friends or via the Facebook page.
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➢ Marketplaces:

There is one very important thing all e commerce operators must understand – usually most online buyers begin on eBay or Amazon. This shouldn’t come to you as a surprise, as a matter of fact, you should learn how to use this to your advantage. After all, eBay and Amazon are the most popular marketplaces and they offer amazing opportunities for shoppers. Besides for buyers, they also have great opportunities for sellers as well. You can list your products on these marketplaces and you can increase your sales as sooner as you think.

➢ Comparison Shopping Engines:

A comparison shopping engine or CSE is a special type of search engine that offers product information across various retailers. The truth is that there are many CSE out there and you need to make you choose the best one to drive traffic to your site and sell your products. Small businesses and startups should start with free services, for example, and Google Product Search. Later on, you can expand into premium options such as Google Shopping, Nextag, and Shopzilla.
Multi-Channel - Ecommerce Platforms
There are numerous benefits of using multi-channel enterprise ecommerce platforms. Let’s see some of the most important ones – the multichannel approach is communicating and interacting with customers using a mix of direct and indirect communicational channels, multiple views for different digital channels, you are where your customers are, most of the companies are already dropping marketing strategies, online multichannel, and platforms.
There are many great ecommerce platforms that can be used in this exact business model, however, finding the best ecommerce solution for multi-channel platforms is an essential task and shouldn’t be taken lightly. Some of the most popular options you should definitely consider are Shopify, PrestaShop, BigCommerce, WooCommerce, and Magento.
All of these solutions are feature-rich and they can be used to engage with new customers, attract these customers to your website, and boost sales.
Choosing between these platforms will depend solely on your personal and business needs.
Multi-Channel Enterprise Ecommerce Platforms