Multichannel electronic commerce can be quite intimidating and time-consuming because of the effort required to control, strategize and execute their marketing strategies. However, all that can be made a lot easier with the help of multichannel platforms.
Here are a few marketing platforms that are bound to ease your marketing challenges:
- Adobe Marketing Cloud
Adobe marketing cloud is optimal for business to business or B2B companies that generate leads through the internet. The reason this multichannel platform is so great is that it automates your marketing activities and helps manage campaigns as well as customer data. However, this tool should be used carefully since it may give you inaccurate information if not implemented properly.
Bronto is a platform exclusively meant for electronic commerce and can be used by retailers and business to business companies. Bronto makes delivering and managing campaigns so much easier meanwhile providing useful solutions any problems retailers might face such as shopping cart abandonment. It is extremely user-friendly and can be integrated with any other e-commerce applications or tools that you may be using. The downside to this, however, is the ever-changing subscription rates.
Mainly used by small businesses and public companies, Intercom is a platform on that focuses on customer communication as the name suggests. It offers product and customer support as well as targeted marketing which will allow customers to have a better shopping experience and hence, a better perception of your brand. The only downside to intercom is that it relatively more expensive but it does offer a free trial which can help you decide if it is right for you.
Ampliz is made exclusively to cater to businesses that deal with digital marketing across all industries. It allows you to effectively connect, engage and reach your target customers and prospects. Ampliz is the perfect choice for you if you are looking for a cost-effective digital marketing tool. It is easy to integrate with other electronic commerce applications in addition to real-time results, analysis and reports.
Distribution is a platform that is used by executives in charge of making decisions such as CEOs. It is a simple and easy to use platform that helps ease local marketing by providing an automated solution using all kinds of digital media such as email, social media, and analytics.
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